Fragrances/ Beauty /Cosmetics
Marketing Manager
Confidential - A premium fragrance brand headquartered in Amman, Jordan
About the role
Marketing Manager
Company
A premium fragrance brand headquartered in Amman, Jordan
Location
Amman, Jordan
Department
Marketing
Reports to
CEO
Employment type
Full-time, on-site
Team responsibility
Internal marketing resources and external agencies/service providers
Interested candidates who meet the criteria can apply online or by forwarding their CVs directly to the below email address and put in the subject (Marketing Manager - Fragrances/ Beauty /Cosmetics -Jordan)
vacancies@jordan-impact.jo
About the Company
A premium fragrance brand headquartered in Amman, Jordan, operating through retail branches, e-commerce, social commerce and regional distribution channels. The company develops and manufactures its signature fragrances in-house, with a focus on product quality, distinctive compositions and a premium customer experience.
Role Purpose
Lead the company’s marketing strategy and execution to generate measurable revenue growth, acquire and retain customers, expand B2C and B2B channels, and support entry into new Middle Eastern markets. The role combines hands-on performance marketing with premium brand management and commercial coordination.
Key Responsibilities
Growth Strategy and Commercial Performance
Develop annual marketing plans and monthly campaigns aligned with revenue targets and business priorities.
Manage the performance marketing roadmap across awareness, consideration, conversion and retention.
Improve customer acquisition efficiency, conversion rates, repeat purchases and customer lifetime value.
Work with Sales to translate commercial targets into channel-specific marketing activities.
Identify growth opportunities through customer insights, campaign analysis and competitor monitoring.
Retail, Distribution and B2B Expansion
Develop campaigns that increase retail footfall, store conversion and local customer engagement.
Support wholesalers, resellers and distributors through trade campaigns, point-of-sale materials and joint marketing activities.
Drive marketing initiatives for corporate gifting, hospitality partnerships, bulk orders and event collaborations.
Develop brand toolkits and channel guidelines to ensure consistent execution across partners.
E-commerce and Digital Marketing
Lead marketing across the website, Instagram, TikTok and WhatsApp sales journeys.
Manage paid media directly or through agencies, with clear targets and reporting.
Improve landing pages, product pages, offers and bundles to increase online conversion.
Develop retention campaigns using email, WhatsApp, loyalty initiatives and remarketing.
Coordinate with Operations and Customer Service to improve the purchase experience and reduce customer friction.
Brand, Content and Communications
Maintain Mangonel’s premium positioning, visual identity and tone of voice.
Direct product storytelling, photography, video and campaign content.
Manage influencer partnerships, public relations and brand collaborations.
Ensure consistent brand presentation across packaging, retail materials, digital platforms and promotional campaigns.
Ensure product and ingredient claims used in communications are accurate and approved.
Regional Market Expansion
Research target markets, competitors, customer segments and potential channels.
Support market-entry plans, positioning, localization and launch activities.
Coordinate regional campaigns and distributor marketing support.
Adapt communications to local language and cultural requirements.
Budget and Team Management
Own the marketing budget and allocate spending across campaigns, content, production, PR and activations.
Monitor marketing returns and adjusts investment based on performance.
Prepare monthly reports covering expenditure, campaign results and revenue contribution.
Lead internal resources and external agencies, maintaining clear briefs, calendars and accountability.
Coordinate launches with Sales, Operations and Production to ensure inventory readiness.
What you'll bring
Proposed Qualifications and Experience
Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
Minimum 5 years of relevant marketing experience, including at least 2 years managing campaigns, budgets and external resources.
Relevant experience in fragrances, beauty or cosmetics; premium consumer-brand experience is advantageous.
Demonstrated results in performance marketing, e-commerce growth and customer acquisition.
Experience supporting retail campaigns, channel development and product launches.
Strong understanding of digital analytics, conversion optimization and customer retention.
Regional market-entry or distributor-marketing exposure is preferred.
Strong budgeting, analytical, project-management and presentation skills.
Professional proficiency in Arabic and English.
Suggested Performance Measures
Marketing-attributed revenue and contribution.
Customer acquisition cost and return on advertising spend.
Website conversion rate and average order value.
Repeat purchase rate and customer retention.
Retail campaign performance.
Qualified B2B opportunities and campaign contribution.
Budget adherence and timely campaign delivery.